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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Musings on Markets: META Lesson 2: Accounting Inconsistencies and Consequences

CFO News Room

That skewing can affect valuation and pricing judgments about these firms, and correcting accounting inconsistencies is a key step towards leveling the playing field. I am not an accountant, and have no desire to be one, but I have used their output (accounting statements) as raw material in valuation and corporate finance.

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Is The Future Of Advertising Already Here?

PYMNTS

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23 That’s a $15.45

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The Truth-In-Advertising Push

PYMNTS

There’s a (slowly) growing push among retailers, brands and even politicians to make advertising campaigns as true and transparent as possible. We want to lend our voice and the support of the ModCloth community to this movement to stop the extreme and harmful photoshopping of women in advertisements.”. 2014 introducing the campaign.

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14 Best Compound Interest Investments (Accounts for 2022)

CFO News Room

For those of you who like to see the numbers, here’s an example of compound interest at work: Suppose you invest $1,000 in a five-year certificate of deposit, paying 5% and compounded annually. Actual Number of Years to Double Your Investment. What Types of Accounts are Best for Compounding? Banks Savings Accounts.

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META Lesson 2: Accounting Inconsistencies and Consequences

Musings on Markets

In this post, I will revisit Facebook's most recent earnings report, and argue that while it contained disappointing news on growth and profitability, the bad news was exaggerated by systematic inconsistencies in how accountants categorize expenses, skewing earnings and invested capital down in firms that don't fit the accounting prototype.

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Twitter May Have Mistakenly Used Users’ Data For Advertising

PYMNTS

Twitter has revealed that some user data might have been used for advertising purposes. “We Tailored Audiences is a version of an industry-standard product that allows advertisers to target ads to customers based on the advertiser’s own marketing lists (e.g., email addresses or phone numbers they have compiled).