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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. Build a tight relationship with your CEO and CFO.

Budgeting 130
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10 Friday AM Reads

Barry Ritholtz

Wall Street Journal ) • From Math Camp to Handcuffs: FTX’s Downfall Was an Arc of Brotherhood and Betrayal : Gary Wang and Sam Bankman-Fried are offering dueling accounts of the FTX fiasco and of who’s ultimately to blame. The stock market’s winners and losers will be different too. Here’s your investing playbook.

Math 116
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25 Legit Ways to Make Money from Home (December 2023)

CFO News Room

Crypto Savings Accounts. Virtually every article, advertisement, marketing piece, guide and e-book that appears on the internet has been written by someone. residents 18+ and subject to account approval. Crypto Savings Accounts. Investing in Cryptocurrency. 100s to $10,000s per month. 100s to $1,000s per month.

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When is it Time for a Small Business CFO?

Michigan CFO

This doesn’t mean that your CFO handles accounting and tax preparation personally, but they do manage relationships with the people responsible for those things. Or maybe you just rely on your bank account balance to do the math for you. While a CFO isn’t an accountant, they can help set you up with a bookkeeping solution.

CFO 52
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Transcript: Julian Salisbury, GS

Barry Ritholtz

And my dad had always said, as many young kids get this advice, doctor, lawyer, accountant, engineer. SALISBURY: And accountant seemed like a reasonable option. And I kind of stumbled my way into accounting. That background of being an accountant was just great bedrock training. RITHOLTZ: Sure. Very different fields.

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Outsourcing Lead Generation To Accelerate Growth

CFO News Room

So, I don’t have to have this great call and then at the end of it, tell someone, “Yeah, that all sounds great and if you want that, you move all your accounts over and that’s the only way we’ll work with you. And oh, by the way, you better have $750,000 in assets under management.”

Planning 130
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Matching Painters With The Right Job

PYMNTS

It’s also not always easy to certify the quality of a painter, or make sure that they show up on time and complete the job as advertised. JG: Paintzen is very math-based — and so we collect a number of variables and put them into our system to produce a match. Turns out, now there’s a Matchmaker for that.

Math 40