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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. Build a tight relationship with your CEO and CFO.

Budgeting 130
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10 Friday AM Reads

Barry Ritholtz

Wall Street Journal ) • From Math Camp to Handcuffs: FTX’s Downfall Was an Arc of Brotherhood and Betrayal : Gary Wang and Sam Bankman-Fried are offering dueling accounts of the FTX fiasco and of who’s ultimately to blame. The stock market’s winners and losers will be different too. Here’s your investing playbook.

Math 113
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When is it Time for a Small Business CFO?

Michigan CFO

This doesn’t mean that your CFO handles accounting and tax preparation personally, but they do manage relationships with the people responsible for those things. Or maybe you just rely on your bank account balance to do the math for you. While a CFO isn’t an accountant, they can help set you up with a bookkeeping solution.

CFO 52
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25 Legit Ways to Make Money from Home (December 2023)

CFO News Room

Crypto Savings Accounts. Virtually every article, advertisement, marketing piece, guide and e-book that appears on the internet has been written by someone. residents 18+ and subject to account approval. Crypto Savings Accounts. Investing in Cryptocurrency. 100s to $10,000s per month. 100s to $1,000s per month.

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Transcript: Julian Salisbury, GS

Barry Ritholtz

And my dad had always said, as many young kids get this advice, doctor, lawyer, accountant, engineer. SALISBURY: And accountant seemed like a reasonable option. And I kind of stumbled my way into accounting. That background of being an accountant was just great bedrock training. RITHOLTZ: Sure. Very different fields.

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Matching Painters With The Right Job

PYMNTS

It’s also not always easy to certify the quality of a painter, or make sure that they show up on time and complete the job as advertised. JG: Paintzen is very math-based — and so we collect a number of variables and put them into our system to produce a match. Turns out, now there’s a Matchmaker for that.

Math 40
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Transcript: John Hope Bryant

Barry Ritholtz

So I knew what Bank of America was because my mother, it was a big deal to go to the bank and open a passport account, or to go there with my mother every couple weeks, and have, or my dad to make an appointment with a local, the local branch banker might have been the mayor, I mean, he was a very important guy back in those days.