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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. Embrace speed and agility.

Budgeting 130
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Is The Future Of Advertising Already Here?

PYMNTS

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23

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1,010: When SaaS Became His Native Language | Michael O’Grady, CFO, Permutive

CFO Thought Leader

Recognizing that the company’s executives had differing visions, he proposed skipping the annual budget process to focus on a 5-year integrated plan. Here, he encountered the realities of budget constraints and resource allocation, learning the critical importance of aligning financial goals with broader company strategies.

CFO 52
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$35K a Year Is How Much an Hour?

CFO News Room

To illustrate, this blog post will explain the calculation using a $35,000 income, including how much you would make per hour, a sample budget, and more. But that’s not what will appear in your bank account. Pre-tax deductions, including retirement accounts, health savings bank accounts, etc. junior bank account cashier.

Budgeting 130
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Burger King To Give Some Venmo Users $1 To Promote New Dollar Menu

PYMNTS

Burger King has launched a new promotion called the "$1 Your Way Menu" and in conjunction will put $1 in some Venmo users' accounts through Dec. Business Insider reported that fast food purveyors sometimes offer discounts in January because it's a time when some potential customers are minding their budgets.

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Musings on Markets: META Lesson 3: Tell me a story!

CFO News Room

In the second post, I pointed to inconsistencies in how accountants classify operating, capital and financing expenses , and the consequences for reported accounting numbers. In short, Facebook uses what it has learnt about the people inhabiting its platform to focus advertising to them.

Marketing 130
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Mediaocean Seeks Supply Chain Transparency

PYMNTS

Advertising technology Software-as-a-Service (SaaS) firm Mediaocean has formed a blockchain partnership with Amino Payments for transparency and accountability in digital advertising, Mediaocean announced on Tuesday (Jan. Mediaocean has been putting money into research on how blockchain would work in the advertising landscape.