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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Musings on Markets: META Lesson 2: Accounting Inconsistencies and Consequences

CFO News Room

That skewing can affect valuation and pricing judgments about these firms, and correcting accounting inconsistencies is a key step towards leveling the playing field. I am not an accountant, and have no desire to be one, but I have used their output (accounting statements) as raw material in valuation and corporate finance.

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Lyft Buys Halo Cars In Advertising Play

PYMNTS

Ride-hailing company Lyft has acquired Halo Cars, an advertising startup that displays ads on top of vehicles, according to a report from Axios. Uber has been testing a similar tie-up with Cargo , an advertising startup in New York that shares ad revenue with the ride-hailing company.

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Finance Companies Bringing Humor to FP&A Software Advertising

The Finance Weekly

In fact, there is a whole genre of , accountant jokes , mostly poking fun at the mundane and manual work that they do. Here’s one example: (warning: no one said it will make you laugh) Why do some accountants decide to become actuaries? Finance is a field that is traditionally known as stable and maybe even boring.

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Walmart Talks Up Its Advertising Platform In Bid To Challenge Amazon

PYMNTS

The Walmart Media Group is looking to take on Amazon ’s advertising division by touting what the retail giant can do for online sellers. Walmart Media Group said it has increased “net new advertisers by more than 40 percent this year while delivering measurable improved Return on Ad Spend (ROAS) for them.”

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Keys to Revenue Accounting and Compliance for Professional Services Companies

Bramasol

Previous episodes in this Insights Series have explored the challenges created by new Digital Solutions Economy paradigms for billing, fulfillment, invoicing, revenue accounting, and compliance across a wide range of industries. Entitlement Management - Tracking and managing software licenses to ensure they are accounted for accurately.

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META Lesson 2: Accounting Inconsistencies and Consequences

Musings on Markets

In this post, I will revisit Facebook's most recent earnings report, and argue that while it contained disappointing news on growth and profitability, the bad news was exaggerated by systematic inconsistencies in how accountants categorize expenses, skewing earnings and invested capital down in firms that don't fit the accounting prototype.