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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Is The Future Of Advertising Already Here?

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When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23

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Musings on Markets: META Lesson 2: Accounting Inconsistencies and Consequences

CFO News Room

That skewing can affect valuation and pricing judgments about these firms, and correcting accounting inconsistencies is a key step towards leveling the playing field. I am not an accountant, and have no desire to be one, but I have used their output (accounting statements) as raw material in valuation and corporate finance.

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Lyft Buys Halo Cars In Advertising Play

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Ride-hailing company Lyft has acquired Halo Cars, an advertising startup that displays ads on top of vehicles, according to a report from Axios. Uber has been testing a similar tie-up with Cargo , an advertising startup in New York that shares ad revenue with the ride-hailing company.

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NEW DATA: Pandemic Pushes 70 Pct Of Businesses To Automate Accounts Receivables

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The pain points that accounts receivable (AR) teams most commonly experience can be boiled down to three underlying and related problems: continued reliance on manual AR management practices, and the resulting lack of speed and high operating costs associated with managing receivables. Reliance on manual processes has far-reaching effects.

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14 Best Compound Interest Investments (Accounts for 2022)

CFO News Room

What Types of Accounts are Best for Compounding? Banks Savings Accounts. Most savings accounts, money market accounts, and certificates of deposit earn compound interest. Taxable vs. tax-deferred vs. tax-free accounts. It’s also possible to take advantage of tax-free accounts. 3) Money Market Accounts.

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Walmart Talks Up Its Advertising Platform In Bid To Challenge Amazon

PYMNTS

The Walmart Media Group is looking to take on Amazon ’s advertising division by touting what the retail giant can do for online sellers. Walmart Media Group said it has increased “net new advertisers by more than 40 percent this year while delivering measurable improved Return on Ad Spend (ROAS) for them.”